Our first holiday in Spain some years ago was not a great success. We had booked into a major tour company’s “flagship hotel”, as it was described, only to find a bed containing the residue of its previous occupant, a couple of cockroaches and the distressing remains of a previous night’s curry in the toilet. Needless to say, we complained and were moved to another room. It was not the best introduction to our first holiday in Spain.
What do you look for in hotel or self-catering accommodation? I have always maintained that if I am going to spend hard-earned cash on holiday, I require the standard to be at least the same, if not better than our accommodation at home. Like many visitors, I dislike those narrow, uncomfortable, wooden beds and thin mattresses that are so popular in most Spanish and Canary Islands’ budget hotels and bungalow complexes. Insufficient hot water, no kettle, and ineffective air conditioning are all areas that are likely to generate a negative review on Trip Advisor. Nowadays, my demands also include free Wi-Fi, and not just a pathetic signal in reception, but one that I can actually use in the hotel bedroom, without an additional charge. I have this at home, so why not on holiday? Sadly, even some of the four- and five-star hotels on these islands rarely offer this facility and is a source of constant complaints from guests. According to a recent tourism fair in Spain, much of this is about to change.
How about a hotel room that automatically adjusts to the needs, language and nationality of its guests, virtual reality headsets instead of brochures, as well as facial recognition instead of a key card to enter your room? Once guests’ personal details and preferences are logged into the system, the room will automatically change the digital pictures in the room from Picasso to Monet, monitor the room temperature and adjust the lighting to personal requirements.
Hotels will be able to provide a facility whereby guests can order a pizza in 40 languages; why one would want to do this is open for discussion, but I guess it is a nice gesture to while away an hour or two. Room locks will also be ‘intelligent’ and will open and close according to the WhatsApp settings on a guest’s smartphone. What about those ghastly wooden beds and thin mattresses? Well, new ones will have sensors built into the mattress, which will monitor movements and sense when the occupant awakes, and will notify staff to bring a cup of coffee and croissant to get the morning off to a good start. However, I am not sure that guests will approve of bed sensors monitoring the time, quantity and speed of their lovemaking.
Needless to say, the main benefit of these new systems is not always for the guests’ benefit, but to improve “productivity”. If, for instance, a large number of British guests are due to check in, additional quantities of bacon, black pudding and eggs will be ordered automatically to cope with the copious demand for those much loved ‘English breakfasts’. Virtual Reality headsets are currently being used, both in Spain and Morocco, to present hotels to tour companies instead of brochures. Travel agents can take a virtual tour of the bedrooms, pool area, restaurant and other facilities, which will give a much more realistic indication of likely customer satisfaction.
In some hotels, there will be beacons and sensors fitted in rooms that will make use of guests’ smartphones to monitor at what time they visit the pool, how long they stay in their rooms and how vigorously they brush their teeth. Maybe it will also monitor how much toilet paper is used on ‘curry and lager’ nights and order additional quantities according to need? Complicated algorithms will be able to monitor their guests’ habits in order to sell additional products and services, as well as special offers to encourage them to return to the hotel. The system will also be able to determine whether guests arrive with their usual partner and children or with someone else - in which case, if the guest does not eat in the dining room, a special meal will be sent to the hotel room, complete with a bottle of champagne.
Is all this going a little too far, do you think? Few of these new services will be able to operate without considerable intrusion into the personal data of guests, which I suspect many will be unhappy about. As much as I love gadgets and applaud some of the new technology, and particularly improved beds, I suspect that most visitors will be content with a clean room, a comfortable bed, a kettle and good quality Wi-Fi.© Barrie Mahoney ￼